The distributor will then put the film into a specific category using the above USPs e.g. action adventure, thriller. Then this will all be represented on posters and trailers that the audience will view. This then gives the audience a good idea on what the film will be like.
Target Audience: The distributor considers who the target audience are for that particular film e.g. Teenagers, Justin Bieber fans etc. This helps them decide WHERE they should advertise it, and HOW to advertise it.
They also try to attract as wider audience as possible, thus meaning they can make as much profit as possible – sometimes the film is shown as a crossover e.g. Attack the Block
A film such as Se7en (big budget Hollywood thriller)
Distributor: New Line Cinema
Budget: $33 million
Gross box office takings: $100,125,643
Number of screens released on: 2,528
A such as Casino Royale (big budget British thriller)
Distributor: Columbia Pictures
Gross box office takings: $167,445,960
Number of screens released on: 3,443
Budget: $150 million
The Disappearance of Alice Creed (low budget British thriller)
Distributor: Isle of Man Film and CinemaNX
Gross box office takings: $166,980
Number of screens released on: 12 theaters
Budget: N/A
Pulp Fiction
Distributor: Miramax Films
Gross box office takings: $107,928,762
Number of screens released on: 1,494
Budget: $8 million
Toy Story 3
Distributor: Pixar (Distributed by Disney)
Gross box office takings: $415,004,880
Number of screens released on: 4,028
Budget: $200 million
Wayne’s World
Distributor:Paramount Pictures
Gross box office takings: $183,097,323
Number of screens released on:
Budget: $20 million
The production of the film is usually handled by film studios which also often own or have a deal with a distributor. The distributor puts millions of Dollars into advertising and funding for the film, the main distributors such as Disney, Paramount, Columbia and New Line will usually do this for big budget British films such as Harry Potter and Hot Fuzz. Whereas smaller productions filmed in the UK may be financed by Low or medium budget British films will often try to obtain funding from the BFI (British Film Institute) who now administer the funding that used to come from the UK Film Council; or a TV company such as Channel 4 or BBC.
Columbia Pictures changed their logo to black and white in Casino Royale. They have signified the thriller genre in that it is a binary opposition between good and evil, which is a convention and theme that many thrillers explore, including James Bond films. In addition to this, many thrillers including Casino Royale use chiaroscuro lighting (low key, high contrast) creates distinct areas of light and darkness, again linking with the binary opposition, but this type of lighting was used a lot in black and white films, hence why the Columbia Pictures logo is black and white.
Here, Warner Bros have stylized their logo in the Harry Potter films, showing that the film will tackle dark themes, such as death – due to the dark and sinister looking background. This is in contrast to the usual colours of the logo, which is gold and blue making it look very optimistic and friendly. This edited logo also matches the clouds in the background and in the actual trailer there is a fly through where the above logo and Harry Potter main title is shown and they are both stylized in the same way to show consistency.
Crime Thriller produced and distributed by Miramax films who have lots of experience with the crime thriller sub-genre such as Pulp Fiction and No Country For Old Men.
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